How Social Contagion Triggers Bullying

A crowd of people surrounded the red man. The accusation of a crime, mob law over a person, lynch court. The leader in the center of the crowd, the leader, an example for diving. Angry crowd

First, let’s define the term “Social Contagion.” It is the spread of thoughts, ideas, emotions, and behaviors from person to person and larger groups affected by shared information, mimicry, and conformity.

A certain emotion or mood can spread quickly through a large crowd, leading them to extreme mindsets. This explains the “pack mentality” where people in large groups act in ways they may later regret.

It is the same with bullying. A target is selected by a few bullies out of the whole class, workplace, or community. Before you know it, the entire student body, workplace, or neighborhood is acting in evil and brutal ways toward the selected target- doing sadistic things that, under normal circumstances, they would never do.

Intense hate spreads throughout the group like cancer. Bystanders, witnesses, even teachers, school officials, supervisors, and managers will partake in the abuse of the singled-out and defenseless target.

They do this for several reasons:

1. To keep from being the next target
2. To fit into the group
3. To feel better about themselves and superior to someone (anyone).
4. They believe any lies/rumors about the target
5. To tighten bonds among themselves- using the target as the common enemy to unite against

To beat bullies at their own game, we must first know what makes them tick and why they do what they do. Once we learn the bully mindset, we will be able to better protect ourselves against them.

Peeling the masks of the bullies one layer at a time!

Why Bullies Bully in Large Groups

As the old proverb goes, “Never underestimate the power of stupid people in large groups.” This has been true since the dawn of time. There’s strength in numbers. And bullies are notorious for running in packs and using their numbers to intimidate targets.

However, there’s a reason that goes much deeper than strength or power.

Social science has proved that comradeship is born when two or more people can find something (or someone)they dislike- a common enemy they can all share a passionate dislike for. And if members of the group do not feel they can get solidarity any other way, they will find and/or create an enemy against who they can all unite.

Simply put, they single out and harass a certain person for group cohesion purposes- to facilitate camaraderie among the other bullies in the group.

Put another way, they use their victim as a vehicle for interaction, ingratiation, and bonding. Uniting against an enemy ensures group solidarity. Each member takes turns bullying the victim because they know it’s expected of them by the rest of the pack. Therefore they commit the harassment to ‘fit in’ and get rewards of group unity at the victim’s expense.

Today, we call this “pack mentality” or “herd mentality.” And sadly, most people will do anything, right or wrong, to follow the rest of the herd.