Smear Campaigns: 4 Tactics Bullies Use to Sully Your Reputation

‘Want to know the purpose of smear campaigns and the stealthy techniques bullies use to ruin your good name? Here is a detailed description of the process and why these evil tactics work so well.

smear campaigns

Smear campaigns are destructive to your reputation and can even ruin your life.

Therefore, in this post, you will learn the detailed tactics bullies employ in their smear campaigns so that you can better guard yourself against them.

Once you learn this very important information, you will will better able to defend yourself against them and save your good name.

This post is all about smear campaigns, the tactics bullies use to launch them, and what you can do to successfully defend yourself against them.

Smear Campaigns and the importance of reputation

“Reputation is the cornerstone of power.” – Robert Greene

So, why do bullies attack your reputation?

Simply put, they do it to strip you of power.  Bullies know that, once your reputation is gone, you’re defenseless and extremely vulnerable to attack. In other words, they know that if they can poke holes in your reputation, they won’t have to work so hard to bring you down.

Why? Because now, they have public opinion on their side. They can then stand back and watch with glee as widely held perceptions finish you off.

Moreover, after they trash your good name, bullies can freely attack you from all directions. Even worse, you’re at the mercy of virtually everyone around you.

How do Smear Campaigns work?

It always starts subtly.

So, Where do they begin?

1. They start by planting seeds of doubt about your character in the minds of others.

They may cast doubt on you by doing something as subtle as dropping a suggestion. Doubt is a powerful tool. It sets the stage for the next stages of the smear.

2. Smear Campaigns:

They spread rumors and lies.

All it takes is one little rumor- just one!

Bullies are proof that offense is the best defense. Drawing first blood is always best because the target can only respond in either one of two ways.

1. He could deny the rumors, even produce evidence that proves his innocence of the accusations.

2. He could ignore the lies and blow his accusers off with a “whatever” and walk away laughing.

However, either way, people will still look at the target with suspicion. If the target defends himself and produces evidence to the contrary, the prevailing thought will be,

“There must be some truth to the rumors, otherwise he wouldn’t be defending himself so vehemently.”

If he ignores the lies and waves his accusers away with a laugh, others will be even more suspicious of him because they’ll think that he has something to hide and is only playing it cool.

Bullies know that if they instigate rumors the right way, there’s a possibility that they can get the target so enraged and rattled that while defending himself, he ends up making a truckload of mistakes.

Also, if this happens and the target hasn’t yet established a reputation, the smear campaign will work all the more in the bullies’ favor.

Bullies spread lies and rumors by making things up, leaking info they hear, or spreading ideas. Next, they’ll fade into the background because they know that with everything put together, whatever lies they spread will stick.

3. They’ll Repeat the same lies.

In other words, the bullies use repetition. They repeat the same rumor over and over again until it sticks. And sadly, once repeated enough times, more and more people will believe it and it will become the truth even if it is a bald-faced lie.

In fact, by then, others will want to believe it.

And, once the bullies have done their part,  they can sit back and let the rumor mill do the work for them. It’s that easy! There’s no getting away from public opinion no matter how false or unjustified it is.

4. Bullies will provoke you to trick you into living up to the rumors.

If bullies spread a rumor that you’re mentally imbalanced, they may provoke some kind of emotional reaction from you. They may do this by taunting you.

Moreover, they may also provoke you by hitting you first, hoping you’ll hit them back so they can use it as proof that you really are unhinged.

Smear Campaigns: What happens when Your Reputation takes a hit?

1. People will negatively judge any talents, actions, or contributions, good or bad.

Here’s how this works.

Two different people can do the exact same thing the exact same way. However, each person’s reputation will decide whether the action is brilliant or terrible.

In other words, it’s not what you do. It’s who you are when you do it. It’s not the action itself, but who the person is that does it.

A person who’s well-liked and has a stellar reputation can write an essay, and others will deem it a brilliant piece.

However, let a person everyone despises write the exact same essay, and others will only view it as a worthless piece of garbage that isn’t even worth reading.

Thank God for pseudonyms!

This brings me to the final conclusion:

Reputation can affect all areas of your life. It can be the difference between having success or failure- in everything!

The Character, Chris Chambers in the movie, “Stand by Me”

Remember the character, Chris Chambers, in the movie “Stand by Me.” Although he was a great kid, he was considered a rogue and a thief.

Moreover, during the scene where he was crying to his friend, Gordy, Chris told him about how he got his bad name and wished he could go somewhere where no one knew him.

During the conversation, the character of Chris Chambers, played by River Phoenix, tearfully tells Gordy that a member of staff took the lunch money out of the teal.  However, he got blamed for it solely because of his family name. It was heartbreaking to watch.

And sadly, that happens a lot. In a majority of cases, targets must leave the school, company, or community to heal and to rebuild their lives.

Smear campaigns have stages.

Stage 1:

The bullies will cast doubt on your character and drop suggestions. Also, they’ll spread lies and rumors. They will then provoke you. You blow them off for a while but the bullies are relentless. Therefore, they not only continue but escalate the harassment.

Finally, you get fed up with their crap and, out of exhaustion and emotion, tell them to go to hell in a hand basket. And there! The bullies get the reaction they’ve been waiting for.

Now, the smear campaign begins. Your bullies start by suggesting that you’d be better off if you got professional help, moved, etc . They will say that it’s for your own good to look as if they have genuine concern for you.

Next, they may drop an offhand comment here and another there. Understand that bullies need to slowly and ever-so-gradually ramp up the smears. Why? So, that what they’re doing doesn’t appear so obvious.

Character vs Reputation

In the beginning, you may have friends. Others may like or even love you. Moreover, they may try to support you and speak on your behalf.

However, that’s when the bullies will tell them, “Oh, no. There’s more to it than what he told you.”

Or, the bullies may lie to your friends by telling them that sometime in the past, you criticized them or stabbed them in the back.

Smear Campaigns Stage 2.

Now it’s time for the bullies to stand back and let the old rumor mill do its handiwork. And, sure enough, the lies become the truth. People begin reporting things to the bullies and higher-ups in the social hierarchy.

Moreover, they make false statements and accuse you of wrongs you never committed.

And as the rumors and lies spread from person to person, the bigger they grow until they sound so bizarre and outlandish they’d be fit for a horror movie.

You might say, “Aw, but they’re my friends. They’d never do that to me. They know I’m a good person, and I have a clean reputation. All I have to do is tell them my side of things, and this stuff will go away.”

However, you couldn’t be more wrong!

stage 3.

Once the rumors get around, your friends will no longer believe you to be right. They’ll only think you’re a thorn in the side with a big mouth.

Therefore, by the time the open bullying is underway, you no longer have a clean reputation.

The results of successful smear campaigns.

Now, everyone thinks you never deserved any respect or friendship. The people around you also feel that the reason you were so well-liked is that you conned your way into their hearts.

They’ll say that you put on a front, and you only weaseled your way into everyone’s good graces. The bullies and their followers may even accuse you of being a kiss-ass.

Moreover, others will make your past wins, accomplishments, successes, or accolades irrelevant. They will also maximize your mistakes and failures and add many more you didn’t make.

In other words, they will rewrite your history.

If you’re on your best behavior and others see it with their own eyes, they’ll only accuse you of being a con artist. Also, any hard evidence of your successes, friendships- anything positive, they’ll chalk it up to you being a smooth-talker who’s good at using charm to manipulate others.

And the friends that your bullies turn against you? They’ll claim that they never liked you from the start. Moreover, they’ll swear up and down that they were only kind to you because they felt sorry for you, or because you conned them.

Your so-called friends will tell others, “who you really are.” They’ll claim that the bullies you bitched about were only reacting to your sneaky provocations.

Also, they’ll say that they only agreed with you about your bullies because you fooled them into it.

Telling your side of things will do no good because they’ll never believe it anyway. Your embittered friends “may have fallen for it at first,” but now they claim to “know better.”

I want you to understand that once people’s minds are already made up, there’s no changing it.

Smear Campaigns Stage 4

Stage 4 is the late stage. Therefore, in the late stages of a smear campaign, all bystanders will become willing co-conspirators.

Gossip will be everywhere. And it brings scandal, which means to assassinate the target’s character, integrity, mental fitness, and worth as a student, worker, neighbor, and human being.

Moreover, anyone who questions or disbelieves the lies will immediately become an object of bullying as well. Nobody wants to be isolated, so this forces others to stay in line with the running narrative.

And if the target attempts to defend himself or speak out against the abuse, it will be used against him.

Unfortunately, at this stage, the only way for the target to ensure his safety and escape the abuse is to leave the toxic environment and go to a new place where he can start anew, establish new connections, and reinvent himself.

In Conclusion:

There’s still hope. Although extremely difficult, you can still salvage your reputation and change your life for the better. Here’s how.

1. If you’re a victim of vicious smear campaigns, Move to a different area.

Sometimes you must go somewhere else and start over again. It may be difficult to leave your family behind, but if you stay in the town where people judge you unfavorably, you’ll never have the chance to move forward and will always be stuck right where you are.

Why not pack your things and head for greener pastures.

2. Find a good cause to fight for and that you’re passionate about.

Any time you fight for a good cause, you will meet like-minded people who are fighting for the same purpose. Moreover, the cause could be “The Victim’s Rights Movement,” or even “The Anti-Bullying Movement.”

Whatever the cause, you will attract those who are fighting for the same things. Also, you’ll easily make positive connections with them and become life-long friends.

Although many doors get slammed shut and locked, there’s always a window to crawl through if you look for it. I guarantee it!

This post is all about smear campaigns so that you can recognize all the tactics and stages. Moreover, it will give you time to act to protect yourself.

Related posts you’ll enjoy:

1. The 4 Stages of Bullying

2. Bullying Culture: When Bullying is the Status Quo

3. The Cycle of Bullying: Psychological Injuries and Care of Victims

4. What Not to Share at Work When You Suffer Workplace Bullying

5. School Choice: Why it’s a Godsend for Bullied Kids!

How Redundancy Backfires on Bullies

Have you noticed how bullies tend to repeat the same personal attacks over and over again? It’s true that a lie repeated a thousand times become truth. However, it can also have the opposite effect- it can become boring.

Sometimes, the attacks go on for so long, they become boring to the point that they actually lose their effect on the target…and everyone else. Why?

Because, instead of tapering off a bit once the attacks do have their desired effect, the bullies only increase them, trying to make absolute sure the labels stick. They want to ensure that others don’t forget how disgusting and revolting the target is.

bored

But! What the bullies end up doing is repeating the same tired, worn-out lines and narratives that they end up losing support. In other words, it all backfires right in their faces.

Let Them Repeat, Repeat, Repeat!

This is good because the target now has leverage and can use it to their advantage.

If you are a target of bullying and your bullies are pulled this broken-record tactic, all you must do is to sit back and let your bullies do what they will do. You never know. They just might end up shooting themselves in the foot!

Then you get to smile as you watch them make complete fools of themselves. Also, you get to listen as people laugh at your bullies behind their backs. And, it you think they won’t dare laugh at the bullies, wrong. They may not do it to their faces, but trust me, they’ll go wild with the jokes and laughs behind the bullies’ backs. I guarantee it!

So, align yourself with those your bullies have bullied in the past. Enjoy listening to the ridicule as you laugh with your newfound friends and allies. Because that will be the fun part!

With knowledge comes empowerment!

When Bullies Label You “Mentally Ill”

When people label you “mentally ill,” “crazy,” “unhinged,” take your pick, based on the lies of bullies; no one has to take you seriously ever again. People will automatically doubt everything you do, good or bad. Anytime society sticks a person with the “mentally imbalanced” label, it can be worse than if they deemed them a criminal. Because at least people take criminals, even murderers and rapists more seriously. What a crying shame!

Therefore, when bullies can con an entire community into deeming you crazy, they can make you disappear and become irrelevant. And they can do it even after you’re dead.

The most insidious thing about this label is that it can make the labelled person doubt their own sanity. In other words, it’s not so much that they think you’re crazy, it’s that they want you to believe it. Why? Because, if they can make you believe it, then you’re more likely to live up to it.

Further, the crazy card is the easiest for bullies to play. Although they can never prove you’re a basket case, there’s no way you can prove that you aren’t one.

The label, “crazy” is worse than the label, “criminal.”

This is why the crazy label is the most widely used among bullies and society as a whole. Also, it’s the most common form of gaslighting. “Crazy” can be used as a last resort when bullies run out of options and can’t pin anything else on you.

Think about it. They can’t as easily label you a whore if you haven’t slept around. Just the same, they can’t as easily label you a criminal if you don’t have a police record to prove it. And they can’t easily label you a thief if you never took anything that wasn’t yours.

Whereas, you can’t as easily disprove crazy.

Therefore, the more we understand the ins, outs, and reasons behind the use of this label, the better we can defend against it.

The best thing you can do in this situation is to keep your head and continue showing them up. It may take a while, but eventually, the label does get old and wear itself out. And when that happens, it will lose it’s effect.

With knowledge comes empowerment!

“The More You Stir Sh**, The More It Stinks”

Bullies are notorious for sowing discord among other people. They just can’t seem to get enough drama. In fact, they thrive on it. Have you ever wondered why?

It’s to keep the spotlight off themselves and their despicable behavior and dirty dealings. Lots of times, they do it as a distraction. If the bullies can stir the pot and keep others at each other’s throats, they get to look like gods and be untouchable.

Also, bullies get cheap thrills from watching others tear each other down. Trust me, bullies love that stuff!

It also makes the bullies look as if they’re above it all. Bullies use appearances to look better than what they were. And the more they can stir it up and make it stink, the better they smell.

Remember this the next time you see bullies trying to instigate hatred between other people. Remember this the next time bullies try to instigate a fight between you and a former friend, or between another classmate or coworker.

Understand that this is done in politics all the time. In fact, it’s what the media is best at. It is called the Divide and Conquer strategy. And it’s used to sow discord among people. And sadly, it works. And in more ways than one.

The next time someone tries to turn you against a friend or tries to turn a friend against you, ask yourself who the division would benefit most. You, your friend or the instigator?

With knowledge comes empowerment!

The Truth is Uncomfortable and Inconvenient to Bullies and Their Followers

They not concerned with facts, only the excitement that the rumors and lies create and the close bonding it brings their group.

Understand that your bullies already know the truth. Oh, yes! They know that you aren’t what they say you are. And they know that they’re lying through their teeth. That’s the sad part.

Bullies know that you’re better than what they try to make you out to be. But, here’s the thing.

The truth doesn’t fit their narratives, nor their agenda. So, they’ll go out of their way to make the falsehoods look true. Realize that the bullies are benefiting from the ruination of your reputation. And they’ll move Heaven and Earth to keep those benefits.

Your bullies are the ones that have to work so doggone hard because it takes a ton of work to cover up lies and half-truths. Lies tend to have a never-ending chain. They tell the first lie and have to put out a second lie to cover up the first. Then they must lie a third time to cover up the first two lies about you. And on and on it goes. It’s a never-ending chain.

Lies have a way of building and they build so much that it soon becomes hard for the bullies to keep their stories straight. I mean, seriously! After so long and so many lies, who can keep up with all that? They eventually lie themselves into a crack they can’t pull themselves out of.

If you stay calm and play your hand correctly, your bullies will eventually spin themselves into their own web and get stuck in it. So, sit back and watch them fall into the trap of their own making. Even better have lots of pun- oops- fun watching the show.

With knowledge comes empowerment!

Your Reputation Is Not Your Character

Bullying can be a big weight and a burden with negative influence – Bullying role and impact symbolized by a heavy prisoner’s weight attached to a person, 3d illustration.

“Your reputation is what others think of you; your character is what you truly are. Reputations can be manipulated; character can only be developed and maintained.”

~ Bohdi Sanders ~

All too often, when a person is bullied, his/her reputation takes a big hit due to the many ugly rumors and lies which are spread by their tormentors. Remember that bullying is a campaign.

Just as a politician would go from house to house and business to business, kissing babies and shaking hands with people on the street while giving a spiel of why they’re the best person for the office they’re running for, bullies do the same. They go from person to person spinning their yarn about why no one should associate with the target.

Bullies/Peer Abusers engage everyone, even friends and family of the victim, pulling false accusations out of thin air and making them sound so convincing that others find the lies difficult not to believe.

Tormentors may also use a “tiny grain of truth,” which may be a simple mistake the victim might have made in the past (possibly an error which anybody could have made at any time), then add their spin to it, making it worse and more significant than what it is to make the story even more believable.

Moreover, harassers may use subtle provocations, taunts, and assaults to bait the victim into a reaction, then turn around and use his/her perfectly normal human response as further proof that he/she is a less than desirable person (crazy, stupid, evil, etc.).

Businessman not listening to nonsense.

You must realize that bullies are sociopaths. They have a wealth of superficial charm at their disposal and are masters in the arts of persuasion and influence. People of this nature are very skilled wordsmiths, which is why they are seemingly able to pull a complete fabrication out of their butts and make it smell sweet and sound plausible.

Because of this oozing charm that most seasoned bullies possess, they can encourage bystanders and sometimes authority (teachers, principals, monitors, etc.) to join in the torment.

After being attacked for so long, it’s too easy for victims to become worn down and go the “eye for an eye” route and return the attacks (physically or verbally). Although defending oneself is a perfectly reasonable response to assaults, victims are forced to be cautious in their counter-attacks and very carefully choose their battles because a well-experienced bully can easily use any reactions to validate any rumors lies about them.

Before long, even those who aren’t normally bullies will either shun or brutalize the selected target. Thus, the reputation of the innocent victim is tarnished and will take years to repair.

With all the above combined, bullies can be a weapon of mass destruction to their victims, ripping them to shreds and destroying any credibility they once had. Right or wrong, once credibility is lost, victims are powerless and have almost zero chance of redeeming themselves, and opportunities can be lost even before they present themselves.

If you are a target of bullying, I want to assure you that your reputation DOES NOT equal your character. You are an intelligent, goodhearted person, and you are worthy of being loved regardless of how others may perceive you.

As difficult as it may be to do so, you must never let your reputation define you. Never let bullies dim your shine! Hold on, with everything you have in you, to your remarkable qualities, even if you have to remind yourself that you are a great person every day! Hold on to your faith and your dignity! Hold on to TRUTH!

With knowledge comes empowerment!

Here’s How Demonization Works

I want you to realize that everything you say, good or bad, can be used against you in the court of public opinion if you are a target of bullying. So, please, don’t be confused or surprised when this happens as it will only further cloud your thinking and cause you not to defend yourself properly.

If you are a target of bullying, EXPECT the following:

1. Any joke you tell, no matter how funny it may be, will be considered unfunny.

2. Any self-deprecating humor will be seen as your having no self-confidence or being mentally unstable.

3. Any sarcasm will be taken literally.

4. Any casual comments such as, “I would love to have been able to sleep in this morning,” will be taken as your admitting you planned to be absent from school or work today and are complaining about having to come in. They will accuse you of either being a lazy bum or so depressed that you found it difficult to get out of bed.

5. Any positive statements or compliments will be seen as kissing up or an attempt to score points with the recipient.

6. Any self-confidence and good self-esteem will be perceived as being pompous, arrogant, and full of yourself.

7. Refusing to talk to your bullies and their minions or to answer any gotcha questions, though justified, will be deemed as your being “too good to speak” or having something to hide.

8. If you smile, they’ll think you’re plotting something.

9. If you’re happy, you must’ve done something evil.

In short, when you are a target of bullying, you’re damned if you do and you’re damned if you don’t.

The sooner you realize this, the sooner you’ll be able to prepare for the attacks and to either properly counter them or to make your escape to a better environment.

With knowledge comes empowerment!

7 Statements Bullies Make When They Can’t Come Up with a Good Excuse for Their Rotten Behavior

Any time a bully is asked by others why he/she behaves the way they do toward you; the bully will often come up with something that sounds plausible and makes sense. And let’s face it, we’ve all met people who instantly give us the heebie-jeebies, or whom we were suspicious of, and we didn’t even have to see them do anything for it to raise our alarm bells. The person didn’t even have to speak. He/she may have even been a nice person and very well-behaved, but still, we just didn’t feel good around the person.

Therefore, these explanations are so plausible. Because some people, regardless of whether they’ve done anything wrong, just seem to creep others out and we should always follow our gut instinct.

Closeup portrait of skeptical man looking suspicious, some disgust on his face mixed with disapproval isolated on gray background. Negative human emotions, facial expressions, feelings

But! Because these explanations are so plausible and relatable, they can also be used by bullies to deceive others into shunning or even abusing you. Because if one person makes the statement that a certain individual gives them a bad feeling, and the person saying it happens to be a trusted and highly thought of person, (as many bullies are because of their ability to charm and draw others to them) those listening will automatically think, “Whoa! If so-and-so gives Becky a bad feeling, then what have I been missing here?”

And the others will automatically become suspicious of the person too. Remember that moods, emotions, and behaviors have a highly contagion effect, and tend to spread over a group, community, or population like a brush fire!

1.“She just rubs me the wrong way!”

2. “I just don’t like him.”

3. “I just get a bad feeling about her!”

4. “There’s just something about him that I don’t like!”

5. “She just gives me a bad feeling!”

6. “I just don’t feel good around him!”

7. “Something about her just scares me!”

Positive teenage student boy keeps hands folded, tooth smile imagine himself an angel with fluffy wings behind back and a halo above head. Super power, inner strength and innocence concept.

Here’s the thing. When the bully is highly thought of and well-trusted, the people who like and trust that bully are likely to doubt their own senses and go with the word of the bully- simply because they trust their judgement. Put simpler, they will trust their judgement more than they do their own.

Realize that this evil individual is trying to be slick! There’s a purpose for this and it’s to cast doubt on you in the eyes of others and to provoke suspicion. Nothing more. And all it takes is a seed of doubt to begin a long smear campaign. The best thing to do is to see it for exactly what it is- a smear campaign in the making and watch the bully escalate it from there.

Watch the bully try to “create” bogus stories. She will also create proof to back it up by baiting you into a verbal altercation or fight to get a reaction out of you. Then she can use your normal reaction and spin it to fit her twisted narrative. That’s how this scenario works, so be on the lookout!

If possible, the best thing to do is to avoid this person altogether and save yourself a ton of drama. Remember- out of sight, out of mind.

With knowledge comes empowerment!

How People Can Believe Lies About You

education, bullying, social relations and people concept – students gossiping behind classmate back at school

If you’re a target of bullying, I almost certain that you’ve had bullies tell the most outrageous and outright ridiculous falsehoods about you- lies which were laughable at best. And shockingly, everyone in the place actually believed that garbage! And you wondered, “How could anyone with even a lick of sense believe such moronic tales!”

It seemed as if everyone around you was smoking crack. They’d have to be to believe such tripe!

Judgemental girls tauting fellow student

Understand that anytime you’re a target of bullying, you’re at your absolute worst!  Anyone would be a total emotional wreck under the extreme pressure that bullying brings. Anytime a person is bullied by everyone, it doesn’t matter how strong they are, how brave they are, how beautiful, how awesome their personalities are. They will eventually be overcome with exhaustion and taken down.

If you’re bullied long enough by enough people, you’ll only be able to stay strong and withstand it for so long. Because we’re all human, and no one can hold up under that kind of stress and adversity forever.

Bullies instinctively know this. So, they increase the abuse until you begin to crack. You will be overwhelmed with so many emotions. You’ll be completely paranoid- and with good reason!

You’ll be furious; you’ll be terrified, shocked, confused, and stressed to the extreme! You’ll have periods of crying. Your appetite will be gone, and you’ll get very little sleep. You’ll have your hair falling out and your stomach will be in knots. You’ll have excruciating headaches. At times, you’ll feel nauseated and even vomit!

Should it be any wonder that people believe everything they hear about you?

They’ve seen you morph from a cheerful, reliable, responsible, and reasonable person to a stressed out, hot mess of a train wreck who’s barely able to function, much less concentrate on schoolwork or job projects.

Here’s another thing:

Joseph Goebbels, who was the minister of propaganda to Adolf Hitler, said it best when he made these statements,

“Tell a lie once, and it remains a lie. Tell a lie a thousand times, and it becomes the truth.”

“The bigger the lie, the more it will be believed.”

Believe it or not, people will believe the big, outlandish lies before they accept the little white lies that make more sense. If we hear something about another person, especially if it’s something huge and horrible and it comes from a person we trust or who has a little bit of power, we may feel shocked and disbelief at first but we will eventually believe it.

And the reason we end up believing it is that the repercussions of severe wrongdoing are so enormous that we don’t want to think that anyone would tell such a big fat lie about someone if there isn’t some truth to it.

We cling to the belief that if a person is audacious enough to make such an accusation about another person, then somewhere, there must be evidence to back it up. Otherwise, they wouldn’t dare make such bold accusations and risk being proven wrong and made to look like a fool!

So, we hold on to the idea that where there’s smoke, there’s fire and allow caution and speculation to supersede any logic. And if we expect trouble to come from a specific place, that’s where we’re going to look.

And when we look for a specific thing, we usually find it.

Also, if a lie goes against the target’s character, we’re more likely to believe it strictly because any story of hypocrisy has a certain amount of shock value and entertainment to it as long as the story is about someone else and not us.

We’re more prone to believe a big fat lie because it frightens the crap out of us. When people hear a lie so big and outrageous, it makes them wonder if they ever really knew the target at all. And the idea that someone they know could do such a horrible thing scares people to death.

Is it all making sense now? Great!

With knowledge comes empowerment!